Eligibility bands
Income and assistance-program lanes surfaced above the fold.
Income-based rules, program-based eligibility, and a direct path to the Lifeline application.
Each domain uses a different angle so users can self-select the experience that fits their intent, then move into the CTA path quickly.
Income and assistance-program lanes surfaced above the fold.
Filled and tonal buttons keep the application path obvious on mobile.
Popular city cards reduce friction for local-intent visitors.
Local pages are one tap away so users can jump into their state and city context without scrolling through a long directory.
Income-based rules, program-based eligibility, and a direct path to the Lifeline application.